Successful through the crisis with the right products
On Tuesday I finished my little trade fair marathon.
It went from the Maison & Objet in Paris, to Bielefeld to the EK live autumn fair and crowning conclusion was the Genussgipfel in Cologne.
For me, it was once again confirmed that it is important to “keep it rolling“. Despite buying restraint, customers expect new products and ideas. Especially now, customers would like to surround theirselves with beautiful things and cooking. Enjoying in the circle of loved ones is simply part of it. What could be better than to awaken a need in your customers by presenting them with appealing worlds of enjoyment in the form of articles/problem solvers and by providing fun and enjoyment? Important here is not only the right product for the right target group but also the attractive presentation and description. Here it gives on the part of many manufacturers and also vendors still some to do. Let’s tackle it – I’m looking forward to it.