Assort­ment Design

Faster turnover and more suc­cess for your assort­ments – food – cook­ing – table set­ting – order & clean­li­ness – small fur­niture – home accessories

Only a healthy assort­ment with prop­erly selec­ted products gen­er­ates earn­ings and sus­tain­able growth for the com­pany. The secure and ana­lyt­ic­al hand­ling of fig­ures, mar­gins, con­di­tions and a per­man­ent eval­u­ation and assess­ment cre­ate a suc­cess­ful assort­ment. What fas­cin­ates me about pur­chas­ing is the com­bin­a­tion of cre­at­ive pro­cure­ment and mar­ket­ing on the one hand and the clear world of fig­ures on the oth­er. Here you can see imme­di­ately wheth­er an art­icle is per­form­ing or not.

• Assort­ment ana­lys­is & adjust­ment (ERP systems)
• Ren­ner-Pen­ner eval­u­ation and meas­ures
  Optim­iz­a­tion of essen­tial key fig­ures (gross profit DB, EBIT) and KPIs
• Per­man­ent com­pet­i­tion ana­lys­is, deriv­a­tion of recom­mend­a­tions for action & implementation
• Devel­op­ment of new product groups & product lines – also theme-related
• Indic­at­or-ori­ented fur­ther devel­op­ment and optim­iz­a­tion of the product range
• Own and third-party brands
• Ana­lys­is of online store, devel­op­ment & expan­sion of online assortment
• Advice on mar­ket entry into new tar­get markets
• Imple­ment drop ship­ment business
• Identi­fy, ana­lyze and optim­ize cost drivers, also across divisions

Scout­ing

Region­al, nation­al and inter­na­tion­al product scouting

Food and enjoy­ment are my pas­sion. And the mar­ket is highly innov­at­ive because many people share my joy in it. To be the first to find or devel­op new products for you, if pos­sible, is my greatest incentive.

From trade fairs and sup­pli­er meet­ings I bring you con­crete product sug­ges­tions. You will learn what makes the items stand out and what bene­fits they offer your cus­tom­ers in order to sell them in the best pos­sible way. I will be happy to sup­port you in this.

• Recog­niz­ing and build­ing up trends, find­ing innov­at­ive products that are suit­able for your tar­get group
• Estab­lish­ing & expand­ing mar­ket lead­er­ship through “unique & hard to get” star products and “cash cow” items.
• Con­tinu­ous com­pet­it­ive ana­lyses, deriv­a­tion of recom­mend­a­tions for action
• Main­ten­ance & expan­sion of busi­ness rela­tion­ships with selec­ted sup­pli­ers & man­u­fac­tur­ers worldwide
• Vis­it of trade fairs
• Vis­it of sup­pli­ers & man­u­fac­tur­ers, as well as get­ting to know production

Sourcing

Exclus­ive product sourcing

Product scout­ing often turns into sourcing in a smooth trans­ition – i.e. the con­crete pro­cure­ment pro­cess of products. My many years of exper­i­ence, speed, cre­at­ive ideas and really good con­nec­tions will help you to become even more suc­cess­ful. As a ded­ic­ated net­work­er and industry insider who thinks out­side the box every day, I have long-stand­ing, well-cul­tiv­ated sup­pli­er and man­u­fac­turer rela­tion­ships. I know who can do what. I nego­ti­ate not only con­di­tions, but also exclus­ive mar­ket­ing or the devel­op­ment of own brands or product lines.

•  Selec­tion of man­u­fac­tur­ers / obtain­ing offers
• Find­ing new manufacturers
• Pro­cure­ment of products
• Nego­ti­at­ing exclus­ive marketing
• Own brand development
• Cost­ing management

USP-based product positioning

Exclus­ive product sourcing

Every product I recom­mend has some­thing spe­cial: a Unique Selling Pro­pos­i­tion (USP). This dis­tin­guishes it from all oth­er products and makes it stand out. Dis­cov­er­ing this unique selling pro­pos­i­tion, pos­sibly work­ing with it out or cre­at­ing some­thing com­pletely new, is the key to suc­cess­ful mar­ket­ing. Best ingredi­ents / ingredi­ents, the know­ledge about the ori­gin of mater­i­al, the pro­cessing and the people behind it, give me the secur­ity to offer truly unique products. My know­ledge of tar­get-group-spe­cif­ic on- and off­line advert­ising media across all dis­tri­bu­tion chan­nels flows into the conception.

• Elab­or­a­tion of a product USP & the cus­tom­er benefits
• Pos­i­tion­ing & pro­mo­tion (storytelling)
• Brand devel­op­ment & expan­sion, strength­en­ing mar­ket leadership
• Cam­paign development:
• Conception/ implementation/ evaluation
• Guid­ance & sup­port in
  mar­ket­ing communication:
• Cata­log cre­ation, online
  mar­ket­ing, mail­ings & news­let­ters
  News­let­ter… & maybe even your own blog.

Solu­tion ori­ent­a­tion & cer­ti­fied quality

25 years of pro­fes­sion­al exper­i­ence in pur­chas­ing in vari­ous pos­i­tions help me to quickly and con­fid­ently eval­u­ate dif­fer­ent tasks in pur­chas­ing, identi­fy prob­lems and point out pos­sible solu­tions. You will bene­fit from my many years of exper­i­ence, addi­tion­al qual­i­fic­a­tions (busi­ness admin­is­trat­or for dir­ect mar­ket­ing, busi­ness gradu­ate, Pro­fes­sion­al Cer­ti­fic­ate in Exec­ut­ive Coach­ing, exclus­ive pro­fes­sion­al cook­ing courses with a focus on “fine cuisine”), my net­work and my offer of an open exchange of experiences.

• Estab­lish­ment or fur­ther devel­op­ment of your pur­chas­ing department
• Tem­por­ary assump­tion of respons­ib­il­it­ies in purchasing
• Pro­ject work for scout­ing & sourcing new products/assortments,
  assort­ment ana­lys­is, adjust­ment, reactivation.…
• Mar­ket­ing sup­port
  Team motiv­a­tion & train­ing
  Accom­pani­ment to trade fairs & exhibitions
• Estab­lish­ing con­tacts to suppliers
• Long-term com­mit­ment as advis­ory board member

Per­fect Match

We fit together.…

… if you are look­ing for an expert with strong ideas who listens care­fully and sup­ports you in terms of con­tent and pro­cesses in a res­ults-ori­ented man­ner. When speed counts, there is no time for exper­i­ments.
… if you see the cooper­a­tion with me as a chance for your com­pany / your product range / your team (fresh wind & new ideas).
… 4 eyes see more than 2
… if your daily work routine gives you tun­nel vis­ion, a neut­ral and focused part­ner is at hand
… if you want to imple­ment new con­cepts for assort­ment devel­op­ment for one sea­son or bey­ond.
… if you need sup­port in cre­at­ing themes and products for pre-defined areas.
… if you would like to use a con­sult­ing ser­vice with foresight for all stra­tegic issues: from the oper­a­tion­al pro­cess to the sup­port of com­plex leg­al issues (e.g. trade­mark regis­tra­tion by an extern­al law firm).
… if you lack time intern­ally to deal with cer­tain tasks, which I can relieve you of. I work in a focused man­ner without being burdened by daily routines.
… if you want know-how trans­fer and need a coach­ing / spar­ring part­ner for your pur­chas­ing team.
… if I can be of use to you as a stra­tegic con­sult­ant in the imple­ment­a­tion of innov­a­tions.
… if you need sup­port in argu­ment­a­tion in com­plex dis­cus­sions (objec­tions, pre­texts & Co.).
… if you find my way of product dis­cov­ery and mar­ket­ing / storytelling as prom­ising as I do.

Dan­yal Riedi­ger, Sales Man­ager, Rom­mels­bach­er Elektro­Haus­ger­äte GmbH, Dinkelsbühl

“We know and appre­ci­ate each oth­er for many, many years now. Right from the begin­ning of our cooper­a­tion, I was impressed by your high expert­ise and pro­found­ness in the eval­u­ation of products, their char­ac­ter­ist­ics and the expec­ted per­form­ance, as well as the broad spec­trum of your culin­ary know­ledge. I some­times had the impres­sion that you knew more about our product than I or even we did. You asked ques­tions that no one else had asked us before and thus chal­lenged us but also always encour­aged us and always con­trib­uted in the interest of the best product for the end cus­tom­er. You are always innov­at­ive or “one step ahead” and have shared your exper­i­ence or put us on the right track with spe­cif­ic and spe­cial ques­tions when it came to added value for small elec­tric­al appli­ances. Often, addi­tion­al bene­fits or fur­ther use­ful pro­grams for the devices were worked out togeth­er and then imple­men­ted. Last but not least, you made every product a high­light with unique and incom­par­able product descrip­tions. Surely our paths will cross again.”