Product Development Food and Hardware | Developing what gourmets have always missed (without actually realizing it)
Do you know this certain WOW experience when encountering products that you – without knowing it – have actually always missed? And do you often ask yourself why this dish, this pan, this accessory wasn’t available until today? As an answer to these questions, I would like to invite you on a short excursion into product development and product invention – from the first idea to the brand. Welcome to my world!
Reinventing everything from scratch? Or making good things better?
The beauty (and challenge) of developing products on the premise of “Unique & Hard to Get” is that there is no standard recipe. Developers need a good mix of creativity and analytical expertise to develop good ideas into successful products, assortments, brands, and private labels, as well as get them into the distribution channels and consumers’ hearts.
Product developers and finders are like good chefs who not only have excellent ideas but also know what strikes a chord with the target groups they are addressing. They have the intuition and experience to judge whether a product idea has the potential to become a bestseller. It’s not always about reinventing the wheel. It’s also about improving what already exists, combining it with new elements, and remixing successful recipes. To do this, product experts have to be very familiar with the world of cooking and enjoyment and constantly “scan” the market for new trends and product ideas.
Curiosity, expertise and the joy of enjoyment
Successful products are not created at the green table or on the computer. They are the result of a great deal of know-how in purchasing, market analysis and key figures. In addition, there is a lot of curiosity and pleasure in networking, enjoyment, other cultures of life and living, culinary arts, and much more. Depending on the requirements, the tasks of product development include support with marketing, product range design, exclusive product scouting, and USP (Unique Selling Proposition)-based product promotion.
From the press
“Purchasing expert Silke Rosenbaum now running her own business”
“Until the end of the year, Silke Rosenbaum-Tiben was responsible for purchasing at the specialty mail order company Hagen Grote. Now she is taking the step into self-employment and will be offering her services as a product consultant to established retail companies, start-ups or manufacturers under the label “USP Products” with immediate effect.” … Read the full press article (in German)
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